/* Proof: an open evidence letter, shaped by its sources. */
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55px;font-size:15px;line-height:1.65;padding-left:20px;border-left:3px solid #199151}.proof-dallas{background:transparent;--de-paper:#f3f5f3;font-size:16px}.proof-dallas .de-intro{margin:0 auto 32px;max-width:860px}.proof-dallas .de-intro h3{font-size:47px;max-width:800px;text-align:left}.proof-dallas .de-kicker{display:none}.proof-dallas .de-intro .de-help-hint{font-size:14px!important}.proof-dallas .de-help-mark{font-family:Arial}.proof-dallas .de-answer-heading h3{font-size:30px;text-align:left}.proof-dallas .de-counted h4{font-family:var(--body);font-size:18px;text-align:left}.proof-dallas .de-layout{gap:26px;padding:24px}.proof-dallas .de-explorer-head span{font-size:14px}.proof-dallas .de-source-index,.proof-dallas .de-method-note{font-size:14px}.proof-dallas .de-noscript{max-width:100%;overflow-wrap:anywhere}.index-link{max-width:840px;margin:28px auto 60px;font-size:18px;font-weight:650}.index-link a{display:inline-block;padding:10px 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.entry-reading>p{color:#e0e8e2}.proof-qualification{margin-top:35px!important;font-size:15px;line-height:1.65;color:#b8c9be!important;border-top:1px solid #3b5043;padding-top:25px}.proof-page .site-footer nav{display:flex;flex-wrap:wrap;gap:18px 26px}.proof-page .site-footer .stage{max-width:1120px}
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@media(max-width:1000px){.proof-hero h1{font-size:63px}.proof-entry>h3{font-size:39px}.entry-spread{gap:32px}.chapter-head h2{font-size:52px}.proof-invite{padding:42px}.proof-invite h3{font-size:43px}.proof-dallas .de-layout{grid-template-columns:1fr}.proof-dallas .de-collection{order:2}.proof-dallas .de-selected{order:1}}
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@media(prefers-reduced-motion:reduce){.proof-page *{scroll-behavior:auto!important;transition:none!important}}
/* Keep the short source headlines balanced without changing their wording. */
@media(max-width:599px){.proof-page #account-A08>h3,.proof-page #account-A03>h3{max-width:210px;margin-left:0}.proof-page #account-A11>h3{font-size:28px}.proof-page #account-A12>h3{font-size:28px}.proof-page #marketers .chapter-head h2{max-width:300px}.proof-page #research .chapter-head h2{font-size:37px;max-width:320px}}

@media(max-width:599px){#research .chapter-head h2>span{display:block;white-space:nowrap} .proof-page #research .chapter-head h2{max-width:100%;font-size:37px}}
